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3 Things Brands Should Be Doing with Instagram Stories
More than 500 million people use Instagram Stories every day. And, a third of the most-viewed Stories come from a business account. With stats like these, it’s clear the Stories platform provides a...
View ArticleAm I Using the Right Marketing Tech Stack?
Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more...
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How to Build a Social Media Marketing Funnel
Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point...
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The Rise of Influencer Marketing, and What to Expect in 2020
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and...
View Article5 Ways to Improve Your Facebook Reach
Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or...
View ArticleHow Can Social Marketers Win the Holiday Season in Uncertain times?
With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the...
View ArticleDon’t Be the Next: Strengthen Your Facebook Account Security
Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend...
View ArticleGet more from your organic content with Message Booster for Instagram
Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers...
View Article3 Social Tips to Win your Holiday Season
The 2021 holiday rush is upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs...
View ArticleHow to adjust to Facebook’s upcoming targeting changes
Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news...
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